文章基本信息

标题：PROMOTION OF INDUSTRIAL PRODUCTS ILLUSTRATED WITH AN EXAMPLE OF A MACHINE MANUFACTURER FOR WOOD INDUSTRY
本地全文：下载
作者：Katarzyna Mydlarz ; Katarzyna Mydlarz
期刊名称：Intercathedra
印刷版ISSN：1640-3622
出版年度：2017
卷号：33
期号：2
页码：85-89
语种：English
出版社：Poznań University of Life Sciences
摘要：Each enterprise aims at achieving a success. Company’s success is its ability to reach profit level which would guarantee its stabilization and as a consequence its further development. In order to achieve this goal an enterprise has to reach new areas of the market. It constitutes a kind of fight with competition for which every enterprise should always be prepared. The article emphasizes the significance of advertising and marketing in enterprises manufacturing industrial goods for wood sector, strategy of such enterprises has been drawn and the importance of the marketing tools used for improving their financial results has been pointed out here.
关键词：marketing; advertising; wood industry