文章基本信息

标题：Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products
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作者：Devi Yulia Rahmi ; Devi Yulia Rahmi ; Yolanda Rozalia 等
期刊名称：Journal of Economics, Business & Accountancy
印刷版ISSN：2087-3735
电子版ISSN：2088-785X
出版年度：2017
卷号：20
期号：2
页码：177-186
DOI：10.14414/jebav.v20i2.1126
语种：English
出版社：Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
摘要：The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green purchase behavior. Explanatory research was done with a survey explanatory research methods and quantitative research, with the population of consumers Bukittinggi with 150 respondents collected using accidental sampling with questionnaires, analyzed by descriptive statistics and Structural Equation Model. It shows ecological knowledge affects green purchase intention, but the green brand image, green awareness, and green advertisement have no effect on the increase in the green purchase intention. Green purchase intention can increase in consumer green purchase behavior. It implies that the creative industry should continue to improve the quality and knowledge of the consumer, so the competitive advantage will be achieved.
其他摘要：Penelitian ini bertujuan untuk menganalisis dan mengetahui 1)pengaruh green brand image terhadap green purchase intention, 2) pengaruh green awarrness terhadap green purchase intention, 3) pengaruh green advertisement terhadap green purchase intention,
关键词：Green Brand Image;Green Awareness;Green Advertisement;Ecological Knowledge;Green Purcahse Intention;Green Purchase Behaviour