文章基本信息

标题：THE EFFECT OF PROMOTION COST AND DISTRIBUTION COST ON COMPANYS SALES OF THE FAST MOVING CONSUMER GOODS INDUSTRIES
其他标题：PENGARUH ANTARA BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP NILAI PENJUALAN INDUSTRI BARANG KONSUMSI
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作者：Sinta Wardani ; Sinta Wardani ; Ujang Sumarwan 等
期刊名称：Journal of Economics, Business & Accountancy
印刷版ISSN：2087-3735
电子版ISSN：2088-785X
出版年度：2013
卷号：16
期号：3
页码：431-442
DOI：10.14414/jebav.v16i3.223
语种：English
出版社：Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
摘要：The purposes of this study are (1) to analyze the effect of the promotion cost and distributioncost on companys sales partially and simultaneously (2) to formulate managerial implications related to the results of this study. Data was collected from 29 companies which separated into 18 foreign direct investments companies and 11 domestic investments companies.Secondary data was gathered through consolidated financial statements companies whichlisted on IDX for the 2007-2012 years ended. Data panel analysis fixed effect model was usedto estimate the effects of promotion cost and distribution cost. Based on the FEM analysis, allindependent variables of foreign direct investment and domestic investment companies hassignificant effect on their sales. The results of this study suggestedfor managerial implications to increase the efficiency of promotion cost and distribution cost.
其他摘要：Tujuan penelitian ini adalah untuk: (1) Menganalisis adanya pengaruh antara biaya promosi dan biaya distribusi terhadap nilai penjualan secara parsial maupun bersama-sama (2) memformulasikan implikasi managerial berdasarkan hasil penelitian. Data peneliti
关键词：Promotion Cost;Distribution Cost;Companies' sales;Fixed Effect Models