文章基本信息

标题：THE MARKETING PHILOSOPHY AND CHALLENGES FOR THE NEW MILLENNIUM
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作者：Dainora GRUNDEY ; Dainora GRUNDEY
期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2010
卷号：9
页码：169-180
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：The world has changed a lot during this millennium and it still keeps changing.For this reason it sounds logical,that together with these changes marketing faces a lot of challenges which need to be overcome.That is why the second purpose of this paper is to define the challenges for marketing in the new millennium.Both theoretical considerations will be applied to the selected practical cases from international and Lithuanian markets.
关键词：marketing;marketing orientations;philosophy;millennium challenges;Starbucks;Coffee Inn;the USA;Lithuania.