文章基本信息

标题：MARKETING CHANNEL RESEARCH
本地全文：下载
作者：Mădălina BRUTU ; Mădălina BRUTU
期刊名称：Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
印刷版ISSN：1583-1809
电子版ISSN：2344-4908
出版年度：2009
卷号：8
页码：235-240
语种：English
出版社：Publishing house of University of Pitesti, Romania
摘要：The article had as object to carry out a marketing channel research.Here there were presented the main elements referring to marketing channels: channels definition,marketing channel structure,participants at the distribution process,marketing channel sizes and strategic distribution alternatives.
关键词：distribution;marketing channels;channel-structure