文章基本信息

标题：The Impact of the Application and Practice of Marketing Activities in the Sustainability of Institutions Economic - Case Study of the Guedila Mineral Water Foundation
本地全文：下载
作者：Hakim bendjeroua ; Rebbouh oumelkhir
期刊名称：Global Journal of Economics and Business
印刷版ISSN：2519-9285
电子版ISSN：2519-9293
出版年度：2019
卷号：6
期号：2
页码：329-340
DOI：10.31559/GJEB2019.6.2.6
语种：English
出版社：Research, Enlightment, Findings Accelerated Applications Development ( REFAAD)
摘要：This study aims at identifying and determining the importance of marketing activities in the continuation and survival of the economic institutions in the market in generaland to the guedila Mineral Water Foundation in particular Therefore,the study focused specifically on the relationship of the marketing elements of product,pricing,distribution and promotion The results of the study have been used to collect and analyze data and information on the field study of guedila Foundation and its documents in the statistical programs represented in (23.SPSS,EVIEWS). Yen practice marketing activities and the sustainability of the institution guedila through their quest for survival and growth are constantly active in the market..
其他摘要：تهدفهذه الدراسةإلىمعرفة و تحديد مدى أهميةممارسةاألنشطةالتسويقيةفي استمراروبقاءاملؤسساتاالقتصاديةفي السوق عامةوعلى مؤسسة قديلة للمياه املعدنية خاصة، لذلك ركزت الدراسةبالتحديد علىمعرفة عالقة عناصر التسويق واملتمثل في كل من )املنتج، التسعير، التوزيع والترويج
关键词：marketing;sustainability;sustainable marketing;the guedila.
其他关键词：تسويق، استدامة، تسويق مستدام، قديلة