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  • 标题:Attitude of Farmers towards Kisan Call Centres
  • 本地全文:下载
  • 作者:Shely Mary Koshy ; N.Kishore Kumar
  • 期刊名称:Journal of Extension Education
  • 印刷版ISSN:0971-3123
  • 电子版ISSN:2456-1282
  • 出版年度:2016
  • 卷号:28
  • 期号:4
  • 页码:5753-5759
  • DOI:10.26725/JEE.2016.4.28.5753-5759
  • 语种:English
  • 出版社:Extension Education Society
  • 摘要:The present study was conducted to measure the attitude of farmers in Kerala,India towards Kisan Call Centre (KCC).Kisan Call Centre provides free agricultural advisory services to every citizen involved in agriculture through a toll free number.One hundred and fifty farmers who have utilized the Kisan Call Centre service were selected from the database of KCC.The results showed that the respondents had moderately favourable attitude towards KCC followed by highly favourable attitude.The variables digital divide,temporal awareness on KCC,satisfaction towards KCC and utilization of KCC were found to have a positive correlation with the attitude of respondents towards KCC.
  • 关键词:Attitude;Kisan Call Centre;Agricultural advisory service;Kerala
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