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  • 标题:Marketing Behaviour of Jasmine Growers
  • 本地全文:下载
  • 作者:P.Bagya Janani ; R.Premavathi ; R.Sasikala
  • 期刊名称:Journal of Extension Education
  • 印刷版ISSN:0971-3123
  • 电子版ISSN:2456-1282
  • 出版年度:2016
  • 卷号:28
  • 期号:4
  • 页码:5747-5752
  • DOI:10.26725/JEE.2016.4.28.5747-5752
  • 语种:English
  • 出版社:Extension Education Society
  • 摘要:The present study was conducted in select villages of Tirunelveli district of Tamil Nadu in order to know the marketing behaviour of jasmine growers with a sample size of 120 respondents.The respondents were selected based on proportionate random sampling method.The results of the study revealed that majority of the jasmine growers were using polythene bags for packing the produce and sold their produce through commission agents.More than two - fifths sold their produce in the villages.Majority of the respondents considered ‘immediate payment' as the main criterion for the selection of market.Majority of the respondents had reported that they were not having sufficient marketing facility.
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