文章基本信息

标题：MAKING DECISIONS UNDER RISK – PROSPECT THEORY APPROACH
本地全文：下载
作者：mgr Joanna Dreżewska ; mgr Olga Strukowska-Kozień
期刊名称：Zeszyt Naukowy Wyższej Szkoły Zarządzania i Bankowości w Krakowie
印刷版ISSN：1897-659X
电子版ISSN：2300-6285
出版年度：2013
期号：27
页码：1-14
语种：English
出版社：Wyższa Szkoła Zarządzania i Bankowości w Krakowie
摘要：The paper aims at presenting the prospect theory - one of the theories in behavioral economics for decision making by decision-makers. The theory created by D. Kahnemann and A. Tversky shows how people make decisions under risk and what their attitude to gains and losses is. For the purpose of this paper the research was carried out,whose results are presented and compared with the assumptions of the prospect theory.