文章基本信息

标题：ACCORDING TO THE ACCREDITATION CIRCUMSTANCE,SOCIAL MEDIA USAGE AND COMPARISON OF CUSTOMER SATISFACTION LEVELS IN HOSPITALS: TURKEY CASE STUDY
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作者：Fatih BUDAK ; Merve AKIŞ
期刊名称：İktisadi İdari ve Siyasal Araştırmalar Dergisi
电子版ISSN：2564-7466
出版年度：2020
卷号：5
期号：11
页码：21-33
DOI：10.25204/iktisad.645731
语种：English
出版社：Iktisadi Idari ve Siyasal Arastirmalar Dergisi
摘要：This research aims to analyse social media usage and customer satisfaction level,which was scaled by online application,of the JCI accreditation circumstances in the private hospitals,which has at least 2 chain hospitals and active in Turkish health system. The sample of the study,which each has at least two hospitals,and have a total of 188 hospitals and which also shows activity in Turkey in 2019,is composed of all 30 hospitals group. According to the results gotten from study,there are considerably differences in the hospitals,which have JCI certificates and those which have not,considering Facebook,Twitter,Instagram,YouTube and LinkedIn followers’ numbers and,other social media accounts sharing except for Instagram within 3 months and satisfaction levels. Accordingly,it is seen that the statistics of hospitals with JCI certificate are higher. It is stated that hospitals that give priority to customer satisfaction-oriented quality health service,should use social media accounts actively and also,it was thought that solution-oriented initiatives should be taken considering the complaints made over the internet..
其他摘要：Bu çalışmanın amacı,Türkiye sağlık sistemi içerisinde faaliyet gösteren ve en az 2 zincir hastaneye sahip olan özel hastane grubunun JCI akredite durumlarının,sosyal medya kullanımlarına ve yine internet üzerinden yapılan başvurular neticesinde hesaplanan
关键词：Health Care; Social Media; Accreditation; Satisfaction
其他关键词：Sağlık Hizmetleri; Sosyal Medya; Akreditasyon; Memnuniyet