文章基本信息

标题：“HOCUS-POCUSING” THE BODY. TECHNOLOGY AND FEMININITY IN PRINT ADS
本地全文：下载
作者：Annamaria KILYENI
期刊名称：Translation Studies: Retrospective and Prospective Views
印刷版ISSN：2065-3514
电子版ISSN：2501-0778
出版年度：2009
卷号：5
页码：71-78
语种：English
出版社：Casa Cărții de Știință
摘要：The starting point of the present paper is the observation made by a number of French scholars that we are now living in hypermodern times,i.e. we are living in an era which is mainly characterized by excess at all possible levels (cf. Aubert 2004,Tissier-Desbordes 2004, Lipovetski 2005). These scholars argue that the postmodern world,with its back turned on modernity,has been replaced by a world characterized by the increased intensification of modernity’s most cherished beliefs,i.e. consumption,science,and individualism,a world whose underlying principles are fast-forward and ever-more. In Lipovetsky’s words: “We had a limited modernity,now is time of consummate modernity” (2005: 30)..