文章基本信息

标题：LOYALITAS NASABAH PADA BANK PAPUA CABANG YOGYAKARTA
本地全文：下载
作者：Nevri Bayage ; Dyah Sugandini ; Purbudi Wahyuni 等
期刊名称：Benefit Jurnal Manajemen dan Bisnis
印刷版ISSN：1410-4571
电子版ISSN：2541-2604
出版年度：2018
卷号：3
期号：1
页码：53-67
DOI：10.23917/benefit.v3i1.5905
语种：Indonesian
出版社：Muhammadiyah University Press
摘要：This study aims to analyze the factors that affect customer loyalty to customers of Bank Papua Branch Yogyakarta. Customer loyalty in this research is influenced by trust,switching barriers and bank image. Respondents in this study are all students who have savings in Bank Papua branch of Yogyakarta and domiciled in Yogyakarta. This research is a survey research by using questionnaires. The analytical tool used for hypothesis testing is SEM-PLS. The results of data analysis show that trust has a significant positive effect on switching barriers and image. Trust has no significant effect on loyalty. Switching barriers affect loyalty. The image is not proven to have a significant effect on loyalty.
关键词：loyalty;trust;switching barriers and image