文章基本信息

标题：Recall and Recognition on Minimalism.A Replication of the Case Study on the Apple Logo
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作者：Ioana Iancu ; Bogdan Iancu
期刊名称：KOME: An International Journal of Pure Communication Inquiry
电子版ISSN：2063-7330
出版年度：2017
卷号：5
期号：2
页码：57-70
DOI：10.17646/KOME.2017.24
语种：English
出版社：Hungarian Communication Studies Association
摘要：of fake academia,there is a need for clearly vetted blacklists to better guide authors of.
关键词：logo recall;logo recognition;Apple;brand exposure;brand perception;minimalism.