文章基本信息

标题：BUSINESS MODEL IN ELECTRICITY INDUSTRY USING BUSINESS MODEL CANVAS APPROACH;THE CASE OF PT.XYZ
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作者：Ahmad Arief Wicaksono ; Rizal Syarief ; Ono Suparno 等
期刊名称：Indonesian Journal of Business and Entrepreneurship
印刷版ISSN：2407-5434
电子版ISSN：2407-7321
出版年度：2017
卷号：3
期号：1
页码：52-63
DOI：10.17358/ijbe.3.1.52
语种：English
出版社：Bogor Agricultural University
摘要：The magnitude of opportunities and project values of electricity system in Indonesia encourages PT.XYZ to develop its business in electrical sector which requires business development strategies.This study aims to identify company's business model using Business Model Canvas approach,formulate business development strategy alternatives,and determine the prioritized business development strategy which is appropriate to the manufacturing business model for PT.XYZ.This study utilized a descriptive approach and the nine elements of the Business Model Canvas.Alternative formulation and priority determination of the strategies were obtained by using Strengths,Weaknesses,Opportunities,Threats (SWOT) analysis and pairwise comparison.The results of this study are the improvement of Business Model Canvas on the elements of key resources,key activities,key partners and customer segment.In terms of SWOT analysis on the nine elements of the Business Model Canvas for the first business development,the results show an expansion on the power plant construction project as the main contractor,an increase in sales in its core business in supporting equipment industry of oil and gas,a development in the second business i.e.an investment in the electricity sector as an independent renewable emery-based power producer.On its first business development,PT.XYZ selected three Business Model Canvas elements which become the priorities of the company i.e.key resources weighing 0.252,key activities weighing 0.240,and key partners weighing 0.231.On its second business development,the company selected three elements to become their the priorities i.e.key partners weighing 0.225,customer segments weighing 0.217,and key resources weighing 0.215.
其他摘要：Besarnya peluang dan nilai proyek sistem ketenagalistrikan di Indonesia membuat PT.XYZ melakukan pengembangan bisnisnya di sektor ketenagalistrikan,dan membutuhkan strategi pengembangan bisnis.Penelitian ini bertujuan mengidentifikasi model bisnis yang diterapkan saat ini dengan pendekatan Business Model Canvas,merumuskan alternatif strategi pengembangan bisnis dan menentukan prioritas strategi pengembangan bisnis untuk pembuatan model bisnis yang tepat bagi PT.XYZ.Penelitian ini menggunakan pendekatan deskriptif dan sembilan elemen Business Model Canvas.Rumusan alternatif dan penentuan prioritas strategi diperoleh dengan menggunakan analisis Strengths,Weaknesses,Opportunities,Threats (SWOT) dan pairwise comparison.Hasil penelitian ini adalah perbaikan Business Model Canvas pada elemen key resources,key activity,key partners dan customer segment.Hasil analisis SWOT terhadap sembilan elemen Business Model Canvas untuk pengembangan bisnis pertama yaitu ekspansi pada proyek pembangunan pembangkit listrik sebagai kontraktor utama,meningkatkan penjualan pada bisnis intinya di industri peralatan penunjang migas serta pengembangan bisnis kedua yaitu investasi pada sektor ketenagalistrikan sebagai produsen listrik swasta berbasis energi baru terbarukan.Pada pengembangan bisnis pertama PT.XYZ terpilih tiga elemen Business Model Canvas yang menjadi prioritas,yaitu key resources dengan bobot 0.252,key activities dengan bobot 0.240 dan key partners dengan bobot 0.231.Pada pengembangan bisnis kedua PT.XYZ terpilih tiga elemen Business Model Canvas yang menjadi prioritas,yaitu key partners dengan bobot 0.225,customer segments dengan bobot 0.217 dan key resources dengan bobot 0.215.
关键词：business model canvas;SWOT;pairwise comparison;business model
其他关键词：business model canvas;SWOT;pairwise comparison;model bisnis