文章基本信息

标题：DETERMINAN WORD-OF-MOUTH COMMUNICATION STUDI PADA KONSUMEN KERETA API PURWOJAYA KORIDOR PURWOKERTO-JAKARTA
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作者：Dwiwiyati Astogini
期刊名称：Performance
印刷版ISSN：1829-6467
出版年度：2010
卷号：12
期号：1
页码：33-46
语种：English
出版社：Jenderal Soedirman University
摘要：The aim of this research is to measure the affect of customer satisfaction to word of mouth,confirmatory factor analyses used in this research.By using 110 sample with purposive sampling.The result of this research there are positive affect train tangibles,station tangibles,personel,reliability,empathy,image to customer satisfaction.Customer satisfaction affected to Word Of Mouth.
关键词：Word Of Mouth;Customer Satisfaction;Reliability;Empathy;tangibles