文章基本信息

标题：Factors Influencing Purchase Preferences of Store Brands: Examples from Hypermarkets in Malaysia
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作者：Norbani Che-Ha ; Sharifah Latifah Syed A. Kadir ; Choo Wee L 等
期刊名称：South East Asian Journal of Management
印刷版ISSN：1978-1989
电子版ISSN：2355-6641
出版年度：2008
卷号：2
期号：2
页码：117-132
DOI：10.21002/seam.v2i2.5624
语种：English
出版社：Universitas Indonesia
摘要：This study is to investigale factors that describe consumers" perceptions towards storebrands,and important factors that influence consumers towards purchasing store brands.The factors,such as,price,product quality.product risk,familiarity,imolvement,intrinsicand extrinsic cues,and familiarity are used to gauge the purchase preferences.The -studyis carried out in Klang Valley imvolving two most popular hypermarkets in Malaysia thatare Tesco and Giant.Out of 444 consumers that wer intercepted and asked to participateonly 300 accepted to participate and completed the questionnaire,resulting to 68% responserale.Resuls of the studly indicate that factors such as price,familiarity and involvement arepopular in describing customers 'perceptions towards store brands however,only price andfamiliarity are the determinant in their purchasing of store brands.
关键词：purchase preferences;store brand;consumer behavior;hypermarket.