摘要:Understanding higher education (HE) service quality is critical for success in a highly competitive environment,since through a better understanding of the determinants of HE service quality,HE managers and leaders could better manage HE service quality better.A survey was conducted among a purposive judgmental sample of 400 stu_x005f_x005f_x0002_dents,from two HE institution campuses in SA,to identify their perceptions of key service quality determinants (KSQDs),and the importance of the KSQDs,by using a semi-structured questionnaire.It was ascertained that students ranked KSQDs as follows:Responsiveness,Assurance,Reliability,Tangibles,and Empathy (RARTE),and in terms of their importance,the KSQDs were ranked as follows:Responsiveness,Reliability,Assurance,Empathy and Tangibles (RRAET).Higher education leadership should take note of the KSQDs and focus their resources on these in order to create an organization that is student-centric.
关键词:Understanding higher education (HE) service quality is critical for success in a highly competitive environment,since through a better understanding of the determinants of HE service quality,HE managers and leaders could better manage HE service quality better.A survey was conducted among a purposive judgmental sample of 400 stu_x005f_x005f_x0002_dents,from two HE institution campuses in SA,to identify their perceptions of key service quality determinants (KSQDs),and the importance of the KSQDs,by using a semi-structured questionnaire.It was ascertained that students ranked KSQDs as follows:Responsiveness,Assurance,Reliability,Tangibles,and Empathy (RARTE),and in terms of their importance,the KSQDs were ranked as follows:Responsiveness,Reliability,Assurance,Empathy and Tangibles (RRAET).Higher education leadership should take note of the KSQDs and focus their resources on these in order to create an organization that is student-centric.