文章基本信息

标题：Destination image and its consequences in the perspective of four-stage loyalty model (an empirical evidence from visitors of Tarakan City,Indonesia)
本地全文：下载
作者：Marso ; Sri Gunawan
期刊名称：Problems and Perspectives in Management
印刷版ISSN：1727-7051
电子版ISSN：1810-5467
出版年度：2018
卷号：16
期号：2
页码：269-278
DOI：10.21511/ppm.16(2).2018.25
语种：English
出版社：LLC "CPC "Business Perspectives"
摘要：The study was conducted to test the postulate of four-stage loyalty model through the concept of destination image to represent cognitive component,satisfaction for affective aspect,and intention loyalty as the representative of conative component.The sample in this research was 102 tourists who visited Tarakan City,Indonesia in November 2016.The structural equation model showed that destination image was satisfaction antecedent,and satisfaction was the antecedent of intention loyalty.The impact of destination image towards intention loyalty was fully mediated by satisfac_x005f_x005f_x0002_tion.Theoretically,this research result had the implication in developing loyalty theory,while the managerial implication was beneficial to increase visitors loyalty to Tarakan City as a tourism destination.
关键词：The study was conducted to test the postulate of four-stage loyalty model through the concept of destination image to represent cognitive component,satisfaction for affective aspect,and intention loyalty as the representative of conative component.The sample in this research was 102 tourists who visited Tarakan City,Indonesia in November 2016.The structural equation model showed that destination image was satisfaction antecedent,and satisfaction was the antecedent of intention loyalty.The impact of destination image towards intention loyalty was fully mediated by satisfac_x005f_x005f_x0002_tion.Theoretically,this research result had the implication in developing loyalty theory,while the managerial implication was beneficial to increase visitors loyalty to Tarakan City as a tourism destination.