文章基本信息

标题：Efficiency of e-learning:the case of French bank sales force
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作者：Erick Leroux ; Jean-Michel Sahut
期刊名称：Problems and Perspectives in Management
印刷版ISSN：1727-7051
电子版ISSN：1810-5467
出版年度：2010
卷号：8
期号：4
页码：8-14
语种：English
出版社：LLC "CPC "Business Perspectives"
摘要：This article investigates the use and the satisfaction derived from e-learning training by sales representatives of commercial banks in France.The research carried out among these representatives concerns a banking training scheme which was followed from work or from home.The analysis of the data gathered from about thirty interviews shows that learners were satisfied with this e-learning even if it is regularly checked by their superiors.They particularly appreciated the flexibility and the interactivity of e-learning which allowed them to develop new banking skills and to be more autonomous in their commercial function.
关键词：This article investigates the use and the satisfaction derived from e-learning training by sales representatives of commercial banks in France.The research carried out among these representatives concerns a banking training scheme which was followed from work or from home.The analysis of the data gathered from about thirty interviews shows that learners were satisfied with this e-learning even if it is regularly checked by their superiors.They particularly appreciated the flexibility and the interactivity of e-learning which allowed them to develop new banking skills and to be more autonomous in their commercial function.