文章基本信息

标题：Imagination of brand image for tourism industry
本地全文：下载
作者：Wasib B.Latif ; Md.Aminul Islam ; Idris Md.Noor 等
期刊名称：Problems and Perspectives in Management
印刷版ISSN：1727-7051
电子版ISSN：1810-5467
出版年度：2016
卷号：14
期号：2
页码：138-142
DOI：10.21511/ppm.14(2-1).2016.02
语种：English
出版社：LLC "CPC "Business Perspectives"
摘要：The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand.As imagination consider framework of brand image for tourism industry.By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace.Indeed,recent trends in modern tourism marketing have changed tremendously,and study of a conceptual framework is increasingly becoming considerable to keep pace with this change.In this conceptual paper,authors have summarized the literature on currently prevailing concepts and approaches on brand image for tourism industry.
关键词：The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand.As imagination consider framework of brand image for tourism industry.By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace.Indeed,recent trends in modern tourism marketing have changed tremendously,and study of a conceptual framework is increasingly becoming considerable to keep pace with this change.In this conceptual paper,authors have summarized the literature on currently prevailing concepts and approaches on brand image for tourism industry.