文章基本信息

标题：Quantitative Website Analysis:Case Study of the Serbian Banks
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作者：Marko Ranković ; Vojkan Vasković
期刊名称：Industrija
印刷版ISSN：0350-0373
电子版ISSN：2334-8526
出版年度：2011
卷号：39
期号：2
页码：29-49
语种：English
出版社：Economics institute, Belgrade
摘要：In the short history of the domestic Internet,banks were among the first business organizations to access the Internet and launch their websites.In the meantime, websites became significant places for the hosts of customers to be informed,and for the banks to advertise their products and establish a business relation with the customers. Naturally,each bank approached the creation of its website very carefully,because everybody understood the potential and invested maximum efforts to design their websites in the best possible way.Comparing websites is a tedious job unless one has a standardized and clearly defined methodology of evaluation.In this paper we have applied the WAI(Web Assessment Index)methodology in order to make a website comparison.The idea is not to find out which site is better rather than the other,but to identify the mistakes made with a view to correcting them,thus improving the operations conducted through the Internet.Within this paper mathematical model for applied WAI Index has been presented.
关键词：Quantitative evaluation;banks‟ websites;WAI Index