摘要:Conditions imposed by corporate operations are such that a relationship between a company,potential customers and the public is affected by a great number of both internal and external factors,such as:requirements of investors,pressure to meet unrealistic business deadlines,profit at any price,pressure of competition,globalization,etc.This paper presents a research on business ethics under the title "Causes of Moral Dilemmas in Doing Business” conducted 2009 in the South and East Europe companies in 2009.On the basis of the obtained results,we construct standardized model of employees response the moral dilemma:a public or a corporate benefit.