首页    期刊浏览 2024年12月05日 星期四
登录注册

文章基本信息

  • 标题:Are elderly consumer more ethnocentric? Attitudes towards Polish and 'foreign’ food products
  • 本地全文:下载
  • 作者:Marcin Awdziej ; Jolanta Tkaczyk ; Dariusz Włodarek
  • 期刊名称:Journal of Economics and Management
  • 印刷版ISSN:1732-1948
  • 出版年度:2016
  • 卷号:23
  • 期号:1
  • 页码:91-107
  • 语种:English
  • 出版社:Publishing House of the University of Economics in Katowice
  • 摘要:The aim of this paper is to analyze the consumer ethnocentrism towards food products. The results of the study suggest that the relationship between the level of consumer ethnocentrism and consumer demographics is weak. Gender and income were found not to affect the level of ethnocentrism,while the influence of age was weak. In general,ethnocentrism towards food products was not found to be weak,although it showed tendency to grow with consumer’s age.
  • 关键词:consumer ethnocentrism;consumer characteristics;food products.
国家哲学社会科学文献中心版权所有