文章基本信息

标题：Is CSR embedded in the system of corporate innovation objectives? Evidence from Poland
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作者：Tomasz Gołębiowski ; Małgorzata Lewandowska
期刊名称：Journal of Economics and Management
印刷版ISSN：1732-1948
出版年度：2015
卷号：22
期号：4
页码：32-53
语种：English
出版社：Publishing House of the University of Economics in Katowice
摘要：The purpose of this article is to investigate the positioning of CSR-related objectives within the structure of corporate innovation objectives of firms. The study is based on firm level data from Polish wave of Community Innovation Survey for 2008-2010. Analysis shows that CSR-related innovation objectives are aimed at building cost-based competitive advantage. Moreover,we show that better performing innovators indicate higher importance of CSR-related objectives than less successful innovators. Finally,we argue that the lowest importance of CSR-related objectives in whole structure of innovation objectives for all studied Polish innovating firms indicates that CSR is still not fully embedded in their corporate strategies.
关键词：corporate social responsibility;innovation objectives;competitive advantage;sustainable innovation;strategic CSR.