文章基本信息

标题：MARKETING STRATEGY IN SPORTS SPONSORSHIP
其他标题：MARKETINŠKA STRATEGIJA SPONZORSTVA U SPORTU
本地全文：下载
作者：Srećko Novaković
期刊名称：Sport Mont
印刷版ISSN：1451-7485
电子版ISSN：2337-0351
出版年度：2012
卷号：10
期号：34-35-36
页码：425-433
语种：English
出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive influence of sponsorship over sports development has been achieved through properly selected elements of sports strategy.
关键词：sponsorship;strategy;marketing;image;influence;teams;result