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  • 标题:MARKETING STRATEGY IN SPORTS SPONSORSHIP
  • 其他标题:MARKETINŠKA STRATEGIJA SPONZORSTVA U SPORTU
  • 本地全文:下载
  • 作者:Srećko Novaković
  • 期刊名称:Sport Mont
  • 印刷版ISSN:1451-7485
  • 电子版ISSN:2337-0351
  • 出版年度:2012
  • 卷号:10
  • 期号:34-35-36
  • 页码:425-433
  • 语种:English
  • 出版社:Montenegrin Sports Academy and Faculty for Sport and Physical Education
  • 摘要:Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive influence of sponsorship over sports development has been achieved through properly selected elements of sports strategy.
  • 关键词:sponsorship;strategy;marketing;image;influence;teams;result
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