文章基本信息

标题：THE CONSEQUENCES OF GLOBALIZATION UPON SAFE TOURISM
其他标题：POSLEDICE GLOBALIZACIJE I NJENOG UTICAJA NA MARKETING STRATEGIJU SIGURNOG TURIZMA
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作者：Svetlana Mihić
期刊名称：Sport Mont
印刷版ISSN：1451-7485
电子版ISSN：2337-0351
出版年度：2009
卷号：6
期号：18-19-20
页码：185-189
语种：English
出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：Globalization, a phenomenon on the rise, is characterized by the free cross-bor- der movement of individuals, technologies, and capital. It has far- reaching consequen- ces for tourism, too, as it implies travel for leisure and business, and correspondingly, financial transfers between various nation states. Startinf from the status quo in the field, the current paper sets out to analyze the consequences and implications of globalization upon safe tourism and conduct a marketing research into the perceptions of consumers upon Serbia as a safe vacation destination for the purpose of safe tourism. Finally the research results will be presented and several solutions will be provided for improving security in tourism zones.
关键词：marketing strategy;safe tourism;globalization