文章基本信息

标题：MARKETING STRATEGY OF SPONSORSHIP IN SPORT
其他标题：MARKETINŠKA STRATEGIJA SPONZORSTVA U SPORTU
本地全文：下载
作者：Nebojša Maksimović ; Radenko Matić ; Svetlana Mihić 等
期刊名称：Sport Mont
印刷版ISSN：1451-7485
电子版ISSN：2337-0351
出版年度：2008
卷号：6
期号：15-16-17
页码：630-634
语种：English
出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：The paper outlines the preparation of sponsorship offer in sport. Analitically, each phase in preparation for sponsorship offer has been analised step by step as well as all necessary actions that marketing team undertakes during the realisation and when the sponsorship program is finished.
其他摘要：Poj am i razlozi sponzorstva u sportu. Prema Popeu “sponzorstvo je isporuka resursa (novca, ljudi, opreme) od strane jedne organizacije (sponzora) direktno pojedincu, autoritetu ili organu (sponzorisanom), radi osposobljavanja drugoga da uzvratno izvrši n