文章基本信息

标题：Ethical Dilemmas of Sport Advertising
本地全文：下载
作者：Dusko Bjelica ; Jovan Gardasevic ; Ivan Vasiljevic 等
期刊名称：Sport Mont
印刷版ISSN：1451-7485
电子版ISSN：2337-0351
出版年度：2016
卷号：14
期号：3
页码：41-43
语种：English
出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：The objective of this study represent the sport advertising, while the main goal will be directional to discuss ethical dilemmas of sport advertising. The main tasks of this study is discussing a law regulations and ethics, as well as communication with hidden interest. During the making of this study, the author used descriptive method with consulting of competent literature. The previous author’ experience in this field was also so useful. Moreover, the author used the analytic method and parallel method that is the most productive if you make some inferences about some appearance. Consequently, the main outcome of this study was creating some basic outputs with regards to Ethical Dilemmas of Sport Advertising.
关键词：advertising;sport;ethics;dilemma