文章基本信息

标题：WHAT SPORT MANAGEMENT CAN NOT DO WITHOUT? “Public relations”
其他标题：BEZ ČEGA MENADŽMENT U SPORTU NE MOŽE? PUBLIC RELATIONS (ODNOSI SA JAVNOŠĆU)
本地全文：下载
作者：Danilo Aćimović ; Enver Međedović
期刊名称：Sport Mont
印刷版ISSN：1451-7485
电子版ISSN：2337-0351
出版年度：2010
卷号：7
期号：21-22
页码：127-129
语种：English
出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：The paper discusses about the necessity of use of contemporary communication methods, which primarily reflects in public relations (PR activities) as one of key activities for successful management practice in global, likewise in special attention to the sport.