文章基本信息

标题：PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT
其他标题：PROMOCIJA KAO ELEMENT MARKETING MIKSA SPORTSKOG DOGAĐAJA
本地全文：下载
作者：Miodrag Koprivica ; Vasilj Koprivica ; Slobodan Živkucin 等
期刊名称：Sport Mont
印刷版ISSN：1451-7485
电子版ISSN：2337-0351
出版年度：2009
卷号：6
期号：18-19-20
页码：357-362
语种：English
出版社：Montenegrin Sports Academy and Faculty for Sport and Physical Education
摘要：The events are happening at the present time on million different tv and radio sta- tions. Every marketer should be aware of that, each and every marketer in situations like this is using different elements of marketing mix, such as: advertising, personal sales, promotional development, publicity and public relations, and of course direct marketing. Organizers of sporting events are using many different ways to bring in visitors. By using marketing mix good position and design of event is secured, and of course vi- sitors are guaranteed. Promotion is by definition one of the elements of marketing mix. This work is exploring promotion goals, rational usage of means, and usage of internet as an media in promotion of sporting event.
关键词：promotion;marketing mix;media;internet