文章基本信息

标题：TO ANALYZE THE CITY LOGOS OF ADANA MERSİN AND ANTALYA AS IDENTITY INDICATORS
其他标题：ADANA MERSİN VE ANTALYA’NIN KİMLİK GÖSTERGELERİ OLARAK KENT LOGOLARINI ÇÖZÜMLEMEK
本地全文：下载
作者：Hüseyin DEMİR
期刊名称：Idil Sanat ve Dil Dergisi
印刷版ISSN：2146-9903
电子版ISSN：2147-3056
出版年度：2018
卷号：7
期号：52
页码：1573-1584
DOI：10.7816/idil-07-52-12
语种：English
出版社：Sada Institute of Art and Language Studies
摘要：Since the beginning of the twentieth century,the graphic design area has been developed very rap idly. In this process more and more original and qualified. Works have been produced in the field of graphic design and a dazzling increase has been achieved in the graphic product variety. Especially by designing new fonts,typography has been the most important developing field in this process. With the diversity of typography and typography design,the way for symbolic expression has been opened and the modern design perception has become wide spread. Innovations in typography,icon creativity and original inventions have started to take place in the identity indicators of institutions and organizations. Thus,the logo design,which reflects the working and service areas of the institutions and organizations in the best way and gives them a visual identity at the local,national and international level,has started to be represented as an identity indicator of almost every city,especially the capitals and the big cities of the countries.The city logos as indicators of corporate identity are the elements of identity that comein to prominence in communication activities and which enable the identification and identification of cities and the perception of urban culture. Logos,which create a good urban image and provide a symbolic image,are indicators that take place in the minds of the masses and serve as an effective communication and also help in branding. In this study,the logos which have the identity indicators of the metropolitan municipalities of Adana,Mersin and Antalya,their meanings, form strings and their usefulness will be contexted and their analyzes will be done.
其他摘要：Yirminci yüzyılın başlarından itibaren grafik tasarım alanı çok hızlı bir gelişme göstermiştir. Bu süreçte,grafik tasarım alanında giderek daha özgün ve nitelikli işler üretilmiş ve grafik ürün çeşitlil
关键词：Logo;City Logos;Brand;Urban Identity;Mediterranean Cities;Semiotics.
其他关键词：Logo;Kent Logoları;Marka;Kentsel Kimlik;Akdeniz Kentleri;Göstergebilim