文章基本信息

标题：INTERACTIVE PERSPECTIVES ON PACKAGE DESIGN AND EVALUATION OF DESIGN STUDENTS`S AWARENESS ON THIS MATTER
其他标题：AMBALAJ TASARIMINDA İNTERAKTİF YAKLAŞIMLAR ve TASARIM ÖĞRENCİLERİNİN KONU HAKKINDAKİ FARKINDALIĞININ İNCELENMESİ
本地全文：下载
作者：Gonca YAYAN ; Hatice BAHATTİN CEYLAN
期刊名称：Idil Sanat ve Dil Dergisi
印刷版ISSN：2146-9903
电子版ISSN：2147-3056
出版年度：2018
卷号：7
期号：47
页码：873-879
DOI：10.7816/idil-07-47-12
语种：English
出版社：Sada Institute of Art and Language Studies
摘要：Rapidly developing technology, changing lifestyle of consumers, competitive and innovative market place lead firms to more recognizable and preferable package design for the products they market. For that reason, interactive package design which we frequently hear in these days, steps in with the innovative design apprehensions. Today, where entertaining and unsuaual packages with wide range of applications became more demandable compared to packages without any feature it is important for design students that they are aware of this important detail. In this work, postive effects of inter active designs on consumer perception on the meeting point of interactive approaches on package design together with consumers are evaluated. For this purpose, primarily package, interactive pack?age, decison to purchase terms were explained then awareness of design students on universtiy level about these terms are measured with statistical analysis and later design students were given various advises pursuant to the results obtained. Paralel with the data gathered as a result of this research, it has been noticed that although the knowledge levels of design students on interactive approaches to package design are insufficient they achieved to present creative ideas when they were shared with some information. Thus, in this work increasing the awareness levels of design students regarding technology and innovative design subjects is discussed.
其他摘要：Hızla gelişen teknoloji,tüketicinin değişen yaşam tarzı,rekabetçi ve yenilikçi pazar ortamı,firmaları piyasaya sürdükleri ürünlerini rakiplerinden daha fazla farkedilebilir ve tercih edilir kılan ambalaj tasarımına yöneltmiştir. Bu nedenle,son günlerde ad
关键词：Special talent exam;Art teaching;Fine Arts High School;Vocational and Technical Anatolian High School;Field courses;Academic succes.
其他关键词：Özel yetenek sınavı;Resim-İş eğitimi;Güzel Sanatlar Lisesi;Mesleki ve Teknik Anadolu Lisesi;Alan dersleri;Akademik başarı.