文章基本信息

标题：LIBERALISM IN ERGONOMICON AS ATHREATTO LINGUA-CULTURAL IDENTITY (THE CASE OF MODERN KAZAN)
其他标题：ЛИБЕРАЛИЗМ ЭРГОНОМИКОНА КАК УГРОЗА ЛИНГВОКУЛЬТУРНОЙ ИДЕНТИЧНОСТИ (НА ПРИМЕРЕ СОВРЕМЕННОЙ КАЗАНИ)
本地全文：下载
作者：Marina Ivanovna Solnyshkina
期刊名称：Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
印刷版ISSN：1998-9911
电子版ISSN：2409-1979
出版年度：2015
卷号：14
期号：5
页码：34-39
DOI：10.15688/jvolsu2.2015.5.4
语种：English
出版社：Volgograd State University
摘要：The article is written to identify lingua-cultural norms and axiological determinants of modern ergonomicon of Kazan implemented in borrowings from foreign languages,they serve markers of major changes in the linguistic landscape of the modern city viewed as a socio-linguistic category. The borrowed elements in the city ergonyms register synchronous state of axiological determinants of participants of interaction:individuals,organizations and companies that create public and commercial signs. The common significance of the language of this kind of phenomena is determined by the possibility of using them to predict the range and diversity of linguistic and axiological changes,including the partial loss of national and ethnic identity. To create a high perlocutionary effect of ergonyms nominators use a variety of creative mechanisms,changing the shape and functions of native lexems,by borrowing lexems from foreign languages,resorting to different methods of derivation such as contamination,transliteration,hybridization,pun,etc. Unfortunately,at present time these processes demonstrate fast increase. The majority of them are not followed by gradual and harmonious integration into the host (Russian and Tatar) cultures,but the erosion of values or partial /complete loss of identity is noted. Most clearly this kind of phenomenon is explicated in preferred nominator names of urban sites,and advertising slogans,transmitting an alien principles and postulates to traditional Russian culture.
其他摘要：Статья написана с целью выявления лингвокультурологических норм и аксиологических детерминант современного эргономикона г. Казани,реализованного в заимствованиях из иностранных языков,поскольку именно последние суть маркеры основных изменений лингвистичес
关键词：linguistic landscape;ergonym;westernization;globalization;identity;value;functions of the language.
其他关键词：лингвистический ландшафт;эргоним;вестернизация;глобализация;идентичность;ценность;функции языка.