文章基本信息

标题：Investment attractiveness of Ukrainian regions: rating assessment and marketing promotion
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作者：Ganna Kharlamova
期刊名称：Journal of International Studies
印刷版ISSN：2071-8330
电子版ISSN：2306-3483
出版年度：2014
卷号：7
期号：1
页码：9-26
DOI：10.14254/2071-8330.2014/7-1/1
语种：English
出版社：Centre of Sociological Research, Szczecin, Poland
摘要：The paper reflects on the phenomenon of investment attractiveness and its as- sessment. Investment opportunities and potential of regions of Ukraine are analyzed. Regions are ranked according to their level of investment potential and the degree of investment risks,as well as an experience of previous investment activity in the region. Ranked groups of regions are considered for further marketing approach to be implemented with the aim to propose investment strategies for every particular region/ group of regions to attract maximum efficient volume of investing. A com- parative analysis of regional investment opportunities in the efficiency profle is held, regions-leaders are highlighted. The novelty of this paper mostly is about the proposed so-called territorial investment marketing,based on the results of a comprehensive monitoring;of the regional investment climate of Ukraine. The research is focused on potential investors,governors,investment advisers and analytics.
关键词：investment attractiveness;regions of Ukraine;rating assessment;marketing approach