文章基本信息

标题：Consumer behavior as a fundamental requirement for eff ective operations of companies
本地全文：下载
作者：Anna Makarewicz
期刊名称：Journal of International Studies
印刷版ISSN：2071-8330
电子版ISSN：2306-3483
出版年度：2013
卷号：6
期号：2
页码：103-109
语种：English
出版社：Centre of Sociological Research, Szczecin, Poland
摘要：The aim of this article is to present the evolution of consumer behavior which has occurred for the last few decades. This process has proceeded by a series of changes in standards of living,which have changed as a result of general development and increasing social awareness stemming from increasing (available) knowledge of this problem. Since consumer behavior and its uniqueness refl ect changes which have occurred over the years,it is of particular importance not only because it shows the process,but also for the sake of this article. It refers to the overall picture of changes that have taken place in societies,stemming from economic,moral,political and social events. These phenomena make it possible to observe how they have affected the evolution of consumer behavior as far as quality and the frequency of its occurrence are concerned. Technological expansion and other factors resulting from the general development determine changes in consumer behavior which has not occurred so far. The objective of this article is to present changes in consumer behavior and the nature of this phenomenon.
关键词：Consumer behavior;Consumer choice;Marketing