文章基本信息

标题：The Role of Hypertext in Consumer Decision Making. The Case of Travel Destination Choice
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作者：Raúl Valdez Munoz
期刊名称：Journal of Entrepreneurship, Management and Innovation
印刷版ISSN：2299-7075
电子版ISSN：2299-7326
出版年度：2012
卷号：8
期号：3
页码：78-95
DOI：10.7341/2012835
语种：English
出版社：Nowy Sacz Business School National-Louis University
摘要：Travel is one of the most popular items people tend to be comfortable with purchasing over the Internet. Hypertext is a form of electronic text composed of blocks of words (or images) linked electronically by multple paths, chains, or trails. This study explores the importance of hypertext in the travel destnaton choice from websites. Results show that hypertext links containing images of destnatons, informatve texts, and search tools are the three most important features utlized by tourist website browsers. This study aims to oﬀer insights into new areas for further research on tourism websites design, applicaton and evaluaton.
关键词：travel;internet;websites;destnaton choice;hypertext