文章基本信息

标题：Effects of Website Characteristics and Delivery Service Quality on Repurchase Intention
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作者：Wenqian Dai ; Jong-Ho Lee
期刊名称：International Journal of Industrial Distribution and Business
印刷版ISSN：2233-4165
电子版ISSN：2233-5382
出版年度：2018
卷号：9
期号：5
页码：17-24
DOI：10.13106/ijidb.2018.vol9.no5.17
语种：English
出版社：Korea Distribution Science Association
摘要：Purpose - Through the analysis of the characteristics of overseas direct purchase websites and the relevant empirical analysis of the quality of service delivery,the activated theory/strategy and significance of the overseas direct purchase are sorted out.Research design,data,and methodology - In the process,to make more effective analysis,several analysis tools and analysis programmes are used,IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0.Results - Among the characteristics of the overseas direct purchase website,the security,convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction.The quality of the delivery service is composed of four factors: rapidity,reliability,intimacy and correctness.The research results indicate that the satisfaction level has a positive impact on the re-purchase intention.Conclusions - The significance of this study has the characteristics of overseas direct purchase sites which have confirmed that security convenience and intelligence availability have a positive impact on satisfaction and re-purchase intent.It is important to have a safe and reliable access to shopping sites on overseas direct purchase sites.In the characteristics of overseas direct purchase sites,the interaction have no positive effect on satisfaction and re-purchase intention.
关键词：Overseas Direct Shopping;Website Characteristics;Service Quality;Satisfaction;Repurchase Intention.