文章基本信息

标题：THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE
本地全文：下载
作者：Arya Krisna Pramudya ; Achmad Sudiro ; Sunaryo 等
期刊名称：Jurnal Aplikasi Manajemen
印刷版ISSN：1693-5241
电子版ISSN：2302-6332
出版年度：2017
卷号：16
期号：2
页码：224-233
DOI：10.21776/ub.jam.2018.016.02.05
语种：English
出版社：University of Brawijaya
摘要：Developments in technology,has facilitated the public in obtaining information.One of the information technologies is the internet which penetrated into every aspect of life,especially in the world of business.The progress in the information technologies has increased business competition,particularly in the airline industry.The purpose of this study was to obtain empirical evidence related to the role of customer trust in mediating influence of brand image and brand awareness of the purchase intention in airline tickets online.This study using SEM analysis (Structural Equation Model) with the number of samples is 140.The object of this research is that consumers in one of the governmentowned airline company in Indonesia (Flag Carrier).The results showed that the corporate image has an influence on customer trust.Brand awareness has effects on customer trust and purchase intention.Customer trust has an influence on purchase intention.The customer trust is able to mediation and gives the influence of the corporate image on purchase intention.Indications and implications of the results of these studies are discussed further in this article.
关键词：Corporate Image;Brand Awareness;Customer Trust;Purchase Intention and Ticket Online.