文章基本信息

标题：Kecenderungan Etnosentrisme,Sikap,dan Intensi Konsumen dalam Membeli Produk Sepatu Buatan Usaha Kecil dan Menengah (UKM)
本地全文：下载
作者：Nanang Suryadi ; Dimas Hendrawan
期刊名称：Jurnal Aplikasi Manajemen
印刷版ISSN：1693-5241
电子版ISSN：2302-6332
出版年度：2010
卷号：8
期号：2
页码：325-336
语种：English
出版社：University of Brawijaya
摘要：This research aims to identify the tendency ethnocentrism,attitudes,and intentions of consumers in buying shoes product which is made by Small and Medium Enterprises (SMEs) using the concept of ethnocentrism.Ethnocentrism is a sociological concept first introduced by Sumner (1906) which refers to attitudes,beliefs,standards,and the excessive behavior of a personfor something in environment.Shimp and Sharma (1987) says that consumers who are etnocentric consumers who have views about the suitability and moral in buying behavior of foreign products.The sample for this research is 232 students Faculty of Economic,University of Brawijaya.Descriptive statistical methods using frequency distribution,cross tabulation method (crosstabs),and chisquare test of independence are used to analyze data.From this research,it found that there is a tendency of ethnocentrism among students of the Faculty of Economics,University of Brawijaya in selecting at a product.The results also showed that students who have a tendency of ethnocentrism,moderate,and non–ethnocentrism have a positive attitude toward Small and Medium Enterprises.This is evidenced by the students intention to buy Small and Medium Enterprises shoes product,but by considering the factors at affordable prices,quality products,attractive models which is up to date,as well as earned income.
关键词：ethnocentrism tendency;attitudes;intentions