文章基本信息

标题：PROMOTING PRIVATE EQUITYFUNDS
本地全文：下载
作者：Ioana Radu ; Mihaela Funaru
期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2010
卷号：3
页码：1-12
语种：English
出版社：Universitaria Craiova
摘要：The recently development of the capital market intensified the investors attraction toward profit opportunities.The involvement on the capital market has become a widely used activity among all investors regardless their financial power.This has led to diversifying of the capital market,and also to a specialization and hybridization of the financial instruments traded.Whereas,investment funds are considered intermediaries between investors and investees,they can be promoted in relation with their funding and investment activities involving the investors and certain target companies (also known as portfolio companies or investee companies).In addition to the traditional ways of promoting investment funds (i.e.direct selling,printed publications,advertisements and straplines,public relations actions) can be identified other particular methods in promoting their activity (fund raising,investing and financing) by using business angels and netpreneurs.Therefore,this paper presents the importance of promoting investment funds in relation to all the participants involved.
关键词：private equity inestment funds ;promoting ;business angels neunreneurs