文章基本信息

标题：LOGISTICS AND ENTERPRISE’S YIELD
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作者：Adriana SCRIOŞTEANU ; Liviu CRĂCIUN
期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2008
卷号：2
页码：722-727
语种：English
出版社：Universitaria Craiova
摘要：This paper presents the connection between logistics and the enterprise’s yield.Logistics is a set of activities developed before and during production process,including the physical distribution’s activities of the finished products towards the consumers.The marketing’s target is to serve the clients as well as or even better the competition does and,at the same time,get profit.The effective demand required by marketing is realized throughout logistics.The logistics system’s activities are costs generators and they are retrieved in the total cost of the finished product.Detecting the connections between the way of accomplishing a creative activity of value and the cost or the performance of another activity,logistics gives an influence to the enterprise’s yield.The work sheet analyses the factors by which logistics is acting on the enterprise’s yield: the logistics’ activities costs,the serving clients’ level,the logistics’ activities correlation inside and outside the enterprise.
关键词：logistics;clients services;competitive advantage;enterprise’s yield