文章基本信息

标题：ASPECTS CONCERNING THE ELABORATION OF THE QUESTIONNAIRES USED IN THE MARKETING RESEARCH
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作者：Nicolae TEODORESCU ; Aurelia-Felicia STĂNCIOIU ; Carmen PUIU 等
期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2008
卷号：2
页码：530-535
语种：English
出版社：Universitaria Craiova
摘要：This study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the exigencies that should be considered when a certain type of questionnaire is selected.All these considerations should be put,of course,in the methodological and organizational general context of the planned statistical survey,in accordance with the recommendations of the theory and practice of specialty.
关键词：questionnaire;marketing research;market survey