文章基本信息

标题：A STRATEGIC APPROACH OF SMEs ACTIVITY IN THE CONSTRUCTION INDUSTRY IN D〇LJ COUNTY
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作者：Tudor Nistorescu ; Ludmila Paunescu (Railean)
期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2011
卷号：2
页码：231-242
语种：English
出版社：Universitaria Craiova
摘要：Faced with rapid changes of conditions in management,economic,social and even political,the construction activity,like all other industries is in a time,when,by taking a proper strategic directions depends its future development.Only a realistic strategic approach,coherent and implicit for SMEs in the construction industry will lead to minimize the risk of making mistakes and to generate a coherent response to situations and problems wich this sector of national economy are confronting.This paper describes current strategic trends of SMEs in the construction industry in Dolj county to overcome the crisis.Here are presented policy proposals to significantly improve economic and financial results for the company of construction,through rapid development and strengthening its market position which will lead to appreciable increase of competitiveness.
关键词：strategies;constiuction industry;SMS;competitiveness;SWOT analysis