文章基本信息

标题：MODEL BISNIS KANVAS LAYANAN HAJI PT BANK SYARIAH X CABANG CIBINONG
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作者：Nasrudin Anas ; Irfan Syauqi Beik ; Hendri Tanjung 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2015
卷号：1
期号：2
页码：75-75
DOI：10.17358/jabm.1.2.75
出版社：Bogor Agricultural University
摘要：The purpose of this study is to map the hajj service business model canvas which is implemented by PT Bank Syariah X Cibinong branch, to develop or refine hajj service business model to analyze external and internal factors, to arrange alternative development strategies and to decide priority strategies for development of hajj service business model. This study is using descriptive analysis method. The analysis tools used in this study were the analysis of environment, external factor evaluation (EFE) matrix, internal factor evaluation (IFE) matrix, internal external (IE) matrix, strengths weaknesses opportunities threats (SWOT) matrix, and combination of analytical hierarchy process (AHP) and SWOT (AWOT). The result was obtained based on the results of AWOT analysis, the priority strategy of revenue streams element with highest global relative value of the strategy is SO strategy, namely to develop the hajj and umra product features, and cooperation with BPKH to utilize hajj financial instrument. Priority strategy of key activities element is SO strategy that enhance communication and product marketing of hajj and umra, hajj customer as endorser or referral, and products marketing with holding company. Finally, priority strategy of key partnerships element is SO strategy, which is a partnership with KBIH and non KBIH, and head office established cooperation partnership with BPKH. Based on the selected business model canvas element and determined strategy, it can be a basis for development of hajj service business model for companies in the future. Keyword: business model canvas, hajj service, islamic banking, SWOT, AHP ABSTRAK Tujuan penelitian ini adalah memetakan model bisnis layanan haji yang diterapkan oleh PT Bank Syariah X Cabang Cibinong, mengembangkan atau menyempurnakan model bisnis layanan haji dengan menganalisis lingkungan internal dan eksternal, menyusun alternatif strategi serta menentukan prioritas strategi untuk pengembangan model bisnis layanan haji. Penelitian ini menggunakan metode analisis deskriptif. Alat analisis yang digunakan dalam penelitian ini, yaitu analisis lingkungan, matriks evaluasi faktor eksternal (EFE), matriks evaluasi faktor internal (IFE), matriks internal eksternal (IE), matriks kekuatan, kelemahan, peluang, ancaman (SWOT), dan kombinasi proses hirarki analitik (AHP) dan SWOT (AWOT). Hasil analisis AWOT, didapatkan prioritas strategi dari elemen aliran pendapatan dengan nilai global relatif dari strategi tertinggi adalah strategi SO, yaitu mengembangkan fitur produk haji dan umrah, dan bekerja sama dengan BPKH untuk memenfaatkan instrumen keuangan haji. Prioritas strategi dari elemen aktivitas utama dengan nilai global relatif dari strategi tertinggi adalah strategi SO, yaitu meningkatkan komunikasi dan pemasaran produk haji dan umrah, menjadikan nasabah haji sebagai endoser/referral, dan pemasaran produk kerja sama dengan induk perusahaan. Terakhir, prioritas strategi dari elemen kemitraan utama dengan nilai global relatif dari strategi tertinggi adalah strategi SO, yaitu berkerja sama dengan KBIH dan non KBIH, dan kantor pusat melakukan kerja sama kemitraan dengan BPKH. Berdasarkan elemen model bisnis kanvas yang dipilih dan strategi yang ditentukan dapat menjadi dasar pengembangan model bisnis layanan haji bagi perusahaan di masa depan.
其他摘要：The purpose of this study is to map the hajj service business model canvas which is implemented by PT Bank Syariah X Cibinong branch, to develop or refine hajj service business model to analyze external and internal factors, to arrange alternative development strategies and to decide priority strategies for development of hajj service business model. This study is using descriptive analysis method. The analysis tools used in this study were the analysis of environment, external factor evaluation (EFE) matrix, internal factor evaluation (IFE) matrix, internal external (IE) matrix, strengths weaknesses opportunities threats (SWOT) matrix, and combination of analytical hierarchy process (AHP) and SWOT (AWOT). The result was obtained based on the results of AWOT analysis, the priority strategy of revenue streams element with highest global relative value of the strategy is SO strategy, namely to develop the hajj and umra product features, and cooperation with BPKH to utilize hajj financial instrument. Priority strategy of key activities element is SO strategy that enhance communication and product marketing of hajj and umra, hajj customer as endorser or referral, and products marketing with holding company. Finally, priority strategy of key partnerships element is SO strategy, which is a partnership with KBIH and non KBIH, and head office established cooperation partnership with BPKH. Based on the selected business model canvas element and determined strategy, it can be a basis for development of hajj service business model for companies in the future.
关键词：model bisnis kanvas; layanan haji; bank syariah; SWOT; AHP Downloads Download data is not yet available;PDF Published 2015-12-30 How to Cite Anas; N.; Beik; I;S.; & Tanjung; H;(2015);MODEL BISNIS KANVAS LAYANAN HAJI PT BANK SYARIAH X CABANG CIBINONG;Jurnal Aplikasi Bisnis Dan Manajemen (JABM) ; 1 (2); 75;https://doi.org/10.17358/jabm.1.2.75 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol;1 No;2 (2015): JABM Vol;1 No;2 Desember 2015 Section Articles Make a Submission Citation Analysis