文章基本信息

标题：Daya Saing Bisnis PT Pesona Daun Mas Asri Berdasarkan Aktivitas Rantai Nilai
本地全文：下载
作者：Rangga Wisanggara ; Muhammad Firdaus ; Rina Oktaviani 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2018
卷号：4
期号：1
页码：73-73
DOI：10.17358/jabm.4.1.73
出版社：Bogor Agricultural University
摘要：In 2015, the sales of PT Pesona Daun Mas Asri (PDMA) declined and presumably it was due to the competition in floriculture business. Value Chain Analysis can be used as an approach to assemble strategies and to understand the factors which affect the competitive advantages. This journal aims to map the market power of PT PDMA by analyzing the value chain of its product. The results show that the sales of floriculture in PT PDMA are affected by its five main products including Phillodendrom Marble, Phillodendrom Selloum, Asparagus Myriocladus, Gerbera and Celosia. The declines in the sales of PT PDMA are due to the external and internal factors. As analyzed, PT PDMA has low points in marketing and production but high points in price compared to its competitors.
关键词：floriculture; sales; value chain; PT PDMA; competitive