文章基本信息

标题：Strategi Peningkatan Keberlanjutan Daya Saing Teh Organik
本地全文：下载
作者：Titah Haritul Ichwani ; Arief Daryanto ; Anas Miftah Fauzi 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2019
卷号：5
期号：1
页码：109-109
DOI：10.17358/jabm.5.1.109
出版社：Bogor Agricultural University
摘要：Tea industry is a promising industry, especially with its global awareness about organic tea. The purpose of this study is to identify the best alternative strategies for PT Harendong Green Farm to survive and sustainable. Technique of data collecting was conducted by interviewing the experts and distributing the questioners to five respondents, consisting of CEO, Plantation Head and Production Head of PT Harendong Green Farm, Head of Promotion Board of Indonesia, and Tea Master. The data analysis was carried out using Analytical Hierarchy Process (AHP) method to determine strategy in detail and priority development activity for the company. AHP results show that the procurement of premium tea products, competitive pricing, attractive packaging and cultural orientation through education and understanding to the community become an alternative offered. The recommended strategy is to establish a premium tea product from a competing company with a distinctive fragrance and flavor.
关键词：daya saing; sertifikat organik; teh organik; teh premium; AHP