文章基本信息

标题：Strategi Pengembangan Usaha Tani Tomat Dalam Upaya Menembus Singapura (Studi Kasus Mitra Tani Parahyangan)
本地全文：下载
作者：Ibrahim Chalids ; Mukhamad Najib ; Ono Suparno 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2019
卷号：5
期号：1
页码：24-24
DOI：10.17358/jabm.5.1.24
出版社：Bogor Agricultural University
摘要：The objectives of this study were 1) to identify strengths, weaknesses, opportunities and threats of the Mitra Tani Parahyangan (MTP) in its efforts to expand its export market, 2) to formulate strategies that could be utilized by MTP, 3) to prioritize the strategies that could be applied by MTP. Methodology employed included internal and external analysis and industrial analysis, SWOT matrices, followed by determination of decision priority using Analytical Hierarchy Process (AHP). Based on the result of external environment analysis, there were five opportunity factors and seven threat factors which became the strategic issues. Meanwhile, according to the result of internal environment analysis, there were four strength factors and five weakness factors which became the strategic issues. The result of EFE matrix showed that the company’s ability to respond to external factors was reasonably good in harnessing opportunities and avoiding threats. On the other hand, the result of IFE matrix showed that the company’s current internal position is weak. Through the matching of strategic issues within the internal and external environment, and seven alternative strategy formulations that can be applied by the company were generated. Collaborating with domestic forwarder agents is an alternative priority strategy chosen through AHP analysis tools.
关键词：AHP; SWOT; Tomat; OVOP