文章基本信息

标题：Pengembangan Strategi Bisnis Produk Olahan Susu XYZ Dengan Pendekatan Business Model Canvas
本地全文：下载
作者：Nizza Nadya Rachmani ; Arief Daryanto ; Siti Jahroh 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2019
卷号：5
期号：3
页码：490-490
DOI：10.17358/jabm.5.3.490
出版社：Bogor Agricultural University
摘要：Tight competition of dairy product’s market share makes XYZ had to distinguish their products from the competitors. A way to differentiate XYZ products from competitors was to create a business strategy. This study aimed to (1) identify the XYZ business model, (2) to evaluate the present XYZ business model, and (3) to formulate a business strategy from the evaluation of the present business model. This research was conducted using descriptive methods and tools, Business Model Canvas, and SWOT analysis. Respondents were selected using purposive sampling. The results of this study showed the identification of 9 elements of business models. The evaluation results indicated that the major strengths came from customer relationships element caused by a close relationship from companies to customers using dedicated personal assistance. The main weakness was the cost structure element because the production had not run efficiently. The biggest opportunity came from the customer segment element because the emergence of new customer segmentation had not been well managed. The biggest threat came from the key resources element due to limitations in getting raw materials. The formulated strategy was to optimize key resources element by creating a company-owned farm near the factory to guarantee the quantity, quality, and sustainability of raw materials.
关键词：industri pengolahan susu; keberlanjutan bisnis; evaluasi bisnis; model bisnis kanvas; strategi perusahaan