文章基本信息

标题：Strategi Pengembangan Bisnis CV. MSA di Majalaya, Kabupaten Bandung, Jawa Barat
本地全文：下载
作者：Muhammad Devrian Adi Putra ; Heny K Suwarsinah ; Tanti Novianti 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2019
卷号：5
期号：3
页码：478-478
DOI：10.17358/jabm.5.3.478
出版社：Bogor Agricultural University
摘要：Textiles industry are one of the largest non-oil and gas commodities produced for export markets segment in Indonesia, these industries create more jobs availability in Indonesia. West Java province is home for many textile industries, Majalaya, one of West Java region well-known for its textile industry products. CV MSA factory located in Majalaya is textile company that specifically produces semi-finished woven fabrics. It is necessary for CV MSA company currently to develop new strategies to increase its capabilities related to increasing productivity and expanding its market segments. Business Model Canvas used as a basis to identify the business model. This research conducted for three months from August until October 2018 by using several internal company data, and summarized into nine business elements in business model canvas (BMC), then break it down into SWOT analysis. Data gathering conducted by observation, in-depth interviews, surveys, FGD, and literature studies. The research sample method was purposive sampling. This research used BMC to identify the business condition and finding internal & external factors. SWOT analysis used for every business model canvas element. All elements used to design the business model canvas for the future business model. Based on elements of business in CV MSA, the managerial implications resulted in six alternative strategies.
关键词：bisnis model kanvas; swot; tekstil; tenun