文章基本信息

标题：Pengembangan Produk Baru untuk Mendukung Strategi Bisnis Perusahaan Mineral Industrial (Studi Kasus: PT. XYZ)
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作者：Chandra Adiputra Tarigan ; Machfud Machfud ; Arief Safari 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2019
卷号：5
期号：3
页码：397-397
DOI：10.17358/jabm.5.3.397
出版社：Bogor Agricultural University
摘要：As the pioneer in the industrial mineral industry in Indonesia, PT. XYZ had experienced rapid growth and enjoy the market leader position; however, the trend shows that the sales volume recently decreases as an impact of tight competition and regulation control from the government. It is decided to formulate strategies to able the company growth and to maintain its strong position in the market. This study evaluated and analyzed the company’s business environment internally and externally to find the alternative strategies suit best for PT. XYZ. Then, The strategies cascaded down into the functional strategy to prioritize the new product development (NPD) portfolio. The analysis used Internal Factor Evaluations (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Five Forces Porter Matrix, Internal-External (IE) Matrix, Boston Consulting Group (BCG) Matrix, Quantitative Strategic Planning (QSPM) Matrix and Analytic Hierarchy Process (AHP). The research was conducted with a purposive sampling technique by selecting internal and external experts. The results show that market development, market penetration, retrenchment, and product development were the strategy that must be implemented for the particular market segment, while Product A was the most prioritize NPD portfolio to be developed by PT. XYZ.
关键词：mineral industrial; strategi bisnis; strategi fungsional; produk baru; AHP